Meet the New BESPOKE MNTRSHIP Program Mentees!

Get to know these upcoming music professionals who are breaking barriers and making a difference all over Canada ! MMF Canada is super excited to learn work and grow with this amazing cohort of BESPOKE MNTRSHIP 2022 Mentees !

Learn more about the program here.

Cassandra Adjei

Cassandra is an artist manager from Toronto, ON who currently manages producer, engineer and DJ ‘OTR’, who was the main recording engineer for DVSN’s ‘A Muse in Her Feelings’; an album that peaked #23 on the US Billboard and has over 100M streams on Spotify to date & is also the lead engineer for artists like Kavale, PVRX & Idman, all who have garnered millions on streams across the DSP’s. She also manages an emerging producer that goes by ‘Prod. By Daylon’. On top of that, Cassandra co-owns a street-luxury brand called ‘Severe Nature’, which operates in Canada and Nigeria, where she handles all the content, strategy & events related to music. 03Emerging into the scene in 2018, despite of all the barriers that come with being in the industry, she has managed make a name for herself.

Donovan Johnson

I'm an artist manager in Toronto who recently launched 6th Floor Artist Management. Since 2019 I've worked alongside Vancouver based artist Kordoroy Floyd and assisted with the release of Kordo 2, Kordo 3 and Kordo GT projects from the artist's Kordo series. Prior to that I managed the local Toronto rap duo OSIYM (Charlie Noiir & Nova) who were nominated for Toronto Independent Music Awards (TIMA) in both 2014 & 2015 and performed on many well known music festivals including A3C, Pop Montreal and NXNE.

Elizabeth Chada

I am a singer/songwriter and I love music. I was born in Toronto and raised in Harare, Zimbabwe. Music has always been a big part of my life. I grew up listening to my parents eclectic record collection and through those records, I fell in love with lyrics and melodies. I write songs to move people. I truly found my voice as a singer and as a person, when I started writing my own songs. I realised that I had a lot to say. My life experiences have ranged from traumatic to euphoric; those experiences are the foundation for most of the songs that I have written so far.

Indigo

With her distinct voice and addictive hooks, pop songstress, Indigo, is serving up ear-candy for the fierce hearted. Growing up with the voices of The Spice Girls, Britney Spears, Madonna and Christina Aguilera, Indigo used those early female influences to anchor her craft. Melding her DNA of pop with her love of hip hop and R&B, Indigo finds balance between cheeky lines, heavy dance beats and rhythmic delivery.” Toronto born and bred, the Métis singer is coming off of some early career successes, which includes winning the iN Bullseye 2018 grand prize awarded by Slaight Music and imagineNATIVE Film + Media Arts Festival. This grand prize allowed Indigo to work with JUNO winning producer, Lantz, to create a collection of songs including “The Light” (2019) and her most recent single, “Lost In You” (2021). itsindigomusic.com

Jahdayl Spence

I am a music manager and record producer in Calgary, AB. I graduated from The Academy of Production and Recording Arts in 2018 and I have been in the music scene for 5+ years serving in various roles.I began as an artist and have grown my skills into other fields such as music production, engineering, show promotion and synchronization. My experience as a producer and artist has allowed me to gain insight into the creative and business aspects of music production. Paired with my experience as an developmental support gives me a unique understanding and reliability. https://www.jahdaylspence.com

Joash Almeda

My name is Joash and I'm a Filipino-Canadian creative-entrepreneur currently working full-time at a music-tech startup, while releasing music under Babylung, and building a tech integrated publishing company to sign high potential songwriters and producers. My passion for music business lead me to Toronto to obtain a Honours Diploma in Arts Management at the Harris Institute, and The University of the West of Scotland to obtain a BA in Commercial Music. Headlined shows in Glasgow/Vancouver/Toronto, accumulated over 1.6M streams, promoted a sold out album listening experience, and was featured on Spotify's NMF Canada, NMF Philippines, Just Vibing, Mood Ring, and Best R&B Songs of 2020 Canada, with features on CBC Radio One, Exclaim!, and Canadian Beats. I put my skills to use by offering freelance consulting services.

Kultar Chohan

I am a Math and Physics major turned music manager, working for one artist named KNOWN. and a producer named KULTARGOTBOUNCE. I also produce and help with songwriting and, alongside KULTARGOTBOUNCE, another P.O.C., am starting a record label to support the Indian-Canadian community based in Surrey and Vancouver in British Columbia. I've been in the industry on the business side working for Play MPE and have a history as a performing musician and DJ. Growing within music has always been my entire life's goal, and now I'm combining some business experience with my musical background to assist and lift others up around me.”

Mallika Guhan

Since late 2019, I’ve worked with over 10+ emerging artists through my slowly growing service company behave PR. My focus is working with artists of colour and queer artists who are daring to do things unlike others. I’ve always felt I was different and was told to “behave myself” because I had wild, raw creative energy, and I was constantly encouraged to fall in line. Behave’s mission is to work with artists who denounce that, those that are breaking down barriers and who are unabashedly being themselves and making genre-bending music. Key genres I love are R&B, funk, soul, jazz, alt-pop and 80s post-punk and new wave music.

Pascal Courtois

I have been in the music industry for the past 6 years. I wear many hats, among others, I am the manager of Yes Mccan. I've been managing his professional career for 4 years now. In the past I have always seen myself as an entrepreneur, starting innovative projects that have allowed me to define the person I am today.

Tasneem

Tasneem is a bilingual (English & French) Artist and Activist with roots in East Africa. Their alternative sound is a consequence of a multi cultural upbringing. They came of age growing up on Whitney Houston, Peter Gabriel, Afropop Worldwide, and Sade. Tasneem’s career started out fronting the rock band JUNGLI performing at Carnegie Hall & singing back-up and playing guitar for Kelis on Saturday Night Live. They have played at the AKF Gala in NYC, Art Basel alongside the late Zaha Hadid & LA’s Grand Performances. Tasneem has shared stages with John Legend, Martha Wainright, Seun Kuti, Baloji, Florence and the Machine, Elle King, Common and Chuck D. Tasneem has also spent time as a music producer mentor at Daniels Launchpad Artscape in Toronto. www.jesuistasneem.com

CONGRATULATIONS TO MMF CANADA'S FIRST BESPOKE MNTRSHIP MENTEES!