MMF Canada Masterclass - TikTok Ecosystem & Best Practices
An independent online learning program, delivered by Music Ally and MMF Canada, all about the ins and outs of one of the fastest rising entertainment platforms on the planet - TikTok! This series is suitable for artist managers, self-managed artists and industry professionals of all levels who would like to learn how to best approach content creation and marketing opportunities on the app.
This Masterclass series includes:
Access to 2 independent video learning modules and resources for 4 weeks (available from September 20, 2021 to October 20, 2021), allowing you to learn at your own pace and revisit the materials as needed.
Access to a live Q+A Session with a Music Ally educator and marketing expert via Zoom, on Wednesday October 13, 2021, at 1PM ET.
Registration:
$20 for members - Please login to your MMF Canada Member Portal and visit the Member Discounts & Events tab for your registration link
$100 for non-members
**Total value of this course via Music Ally - $275.
If you are experiencing financial barriers to registration, please contact us at info@mmfcanada.ca.
ABOUT THE MODULES:
TikTok Ecosystem
Online, available from September 20,2021 to October 20, 2021
*Access link will be provided from September 20, 2021 via email.
Though TikTok has only been around for a few years, it is the platform that's on everyone's lips, boasting more than two billion app downloads, spawning viral hits and being a launchpad for new artists. This module explains everything you need to know in order to understand how the app works, how it's evolving, and how to best engage with its culture and audience.
TikTok Best Practice
Online, available from September 20,2021 to October 20, 2021
*Access link will be provided on September 20, 2021 via email.
TikTok has grown incredibly quickly in recent years, spawning viral hits like 'Old Town Road', 'Lottery (Renegade)' and 'Say So'. While the TikTok Ecosystem module is designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, the TikTok Best Practice module will now look much deeper into how artists and their teams can actually use the platform for their marketing efforts.
We will start by looking at overall digital strategy and organic marketing techniques, from profile optimization and posting strategy to features like live-streaming and e-commerce. We will also discuss how to collaborate with influencers to amplify campaigns and look at the opportunities within TikTok Ads. In our final section, we will present some real-life campaign examples which utilize different approaches including organic and paid campaigns, live and on-platform marketing partnerships.
WEDNESDAY, OCTOBER 13, 2021 1:00PM - 2:00PM ET - Live Q+A with Music Ally, facilitated by Marlen Hüllbrock - Head of Marketing Services, Music Ally
*Zoom link will be provided by email by October 10th.
Join us for a live webinar and Q+A session, facilitated by one of Music Ally’s knowledge experts. Bring all the questions you have and submit your questions in advance!
Please note that the modules will also be available following the live Q+A session, if you would like to revisit the materials after the fact.
*All Masterclass registrants will automatically be registered for the Zoom session and will be emailed a private Zoom link prior to the event.
Music Ally is a knowledge company for the global music business. They have been providing training and workshops to the global music business for over ten years. They have recently launched their Online Learning Hub, Learn.MusicAlly.Com - a new dedicated e-learning platform for the modern music business which brings all of their learning into one place.