Level Up: Creating a Digital Release Strategy (Wednesday March 1, 1:00PM - 2:30PM ET)
Join MMF Canada and Rareform for part 1 of a 2-part series designed to help artists and teams get the best results from their album and touring cycles, including how to effectively leverage domestic successes into a dynamic global strategy.
Each session will include a 1 hr presentation and 30 minutes for Q+A. This session will be recorded and the recording will be made available to registrants.
Session 1 will cover the three phases of a release cycle:
Pre-Release:
Deciding on your release partner(s)
Hiring the best global teams
Re-engaging your core fan base
Campaign
Timelines & Assets
Best practices
Post Release
Touring, Future Releases, Maintaining and growing fan engagement
TICKETS:This event is free for MMF Canada Members and $25 for non-members. Members: Access the registration link via the Member Portal - Member Discounts & Events.
ABOUT RAREFORM:
Created by three music industry veterans with more than 30 years of combined experience, Rareform offers tailored approaches to release strategies and campaigns. From holistic marketing and digital strategies, paid ad solutions, tour marketing and more, Rareform customizes every campaign to meet your needs and budget. We partner with forward-thinking artist, label, and distribution teams, providing direct marketing support to help artists realize their vision and long term goals beyond the borders of traditional album campaign cycles. At the end of the day, our job is to give you the tools, knowledge, and roadmap to succeed now and as you build into the future.
ABOUT HANA MOGULESCU
Hana Mogulescu started at the Beggars Group in NY in 2010, where she rose from an A&R scout to Senior Product Manager. During her nine years at Beggars she oversaw campaigns from artists across all six of their labels, including The xx, Queens of the Stone Age, King Krule, Sampha, Perfume Genius, FKA Twigs, Jungle, Ibeyi, and many more. In early 2018 she joined September Management as VP of Marketing and Label Manager, where she helped launch the September Recordings label and ran the global marketing campaign for Rex Orange County’s Pony alongside company founder and owner, Jonathan Dickens.
ABOUT HALLIE ANDERSON
Hallie Anderson began her career at AEG Live NW and then moved to New York in 2013 to work in tour marketing at Foundations Artist Management. She joined Mom + Pop Music in 2014, where she spent nearly seven years rising to Head of Marketing and Co-GM alongside Jessica Page in early 2019. During her time at Mom + Pop Music, Hallie helped run global marketing and release strategy for many successful campaigns including Courtney Barnett, Flume, Alice Merton, Alina Baraz, Sleater-Kinney and many others. In July 2021, she joined forces with Jessica Page and Hana Mogulescu to launch Rareform, where they work directly with artists, managers, labels, and distributors on marketing, digital, and release strategies with a strong focus on artist development and artist fan base growth. While at Rareform she has worked with artists including Ocean Alley, Genesis Owusu, Faye Webster, Julia Jacklin, Windser, The Blaze among others.
EVENT ACCESS
The event will take place via Zoom. We STRONGLY RECOMMEND you LOG IN to your Eventbrite account PRIOR TO THE SESSION to ensure you can find the event in your account and can access your Zoom link. You may be asked to download the Zoom software but will also be able to join via your browser, which may give slightly reduced functionality.
If you have any issues accessing the webinar, please email info@mmfcanada.ca prior to the session.
THIS PROGRAM IS SUPPORTED BY A CONTRIBUTION FROM GLOBAL AFFAIRS CANADA’S CANEXPORT ASSOCIATIONS PROGRAM.