Wednesday November 2, 2022, 1:00PM - 2:00PM ET

Your artist has a growing fanbase, great tracks and is actively touring - what comes next? How can managers leverage an artist’s brand into lucrative partnerships? How can artists navigate brand partnerships with authenticity, and without disenfranchising their core fanbase? This branding and partnerships panel will explore all of this and more. Join us for a dynamic discussion around creating a brand identity for your artist, connecting the dots between that story and potential brand partners, and finding your unique equation for success.

PANELISTS:
Kevin Goodman, Chief Entertainment Officer, FRC Marketing
Negele Hospedales, Brand and Content Strategist, Limitless Creative
Chris Udoeyop, Marketing and Communications Strategist

TICKETS
Free for MMF Canada Members - please login to your MMF Member Portal and click the Member Discounts & Events tab. $20 for non-members.

WEBINAR ACCESS

The event will take place via Zoom. We STRONGLY RECOMMEND you LOG IN to your Eventbrite account PRIOR TO THE SESSION to ensure you can find the event in your account and can access your Zoom link. You may be asked to download the Zoom software but will also be able to join via your browser, which may give slightly reduced functionality.

SPEAKERS

Kevin Goodman

Kevin is always trying to blow up the "box", and not just think outside of it. He’s been marketer, a connector and experience builder for more than thirty years. He has been fortunate (and lucky) enough to build a career around the things that he love - music, sports and culture. He is driven everyday by a passion and a promise: a passion for what he does, and the promise to do things that others just can't.

Negele Hospedales

Negele Hospedales is a versatile brand and content strategist, currently based in Montreal. With his clients he develops, formats, and scales brilliant campaigns and brings them to life in modern and exciting ways that captivate existing audiences. He is currently a strategist at Limitless Creative, connecting major brands like Nike, Jordan and Lacoste to audiences through music, sports, and fashion. He’s worked with Universal Music Group in the UK and USA to develop digital strategies for developmental artists, as well as directly with artist teams across all genres and territories, including Cordae, Chance the Rapper, Juls, Jarreau Vandal, and Grace Weber.

Follow Negele @hospey (twitter), @byhospey (IG)

Chris Udoeyop

Chris Udoeyop is a marketing and communications professional, currently based in Toronto, Canada. Born with the natural gift of storytelling, Chris was introduced to the music industry as a freelance journalist — writing and blogging for Complex, Noisey by Vice, Boi-1da.com, and more. Utilizing his skillset, Chris translated his creativity to marketing and publicity in the worlds of music, tech, and local government.

Chris coined publicity campaigns and strategies at Universal Music Canada for Nonso Amadi, Diddy, 2 Chainz, and Conan Gray. Chris also possesses a strong passion for artist development and has recently been spending time honing in on the development of independent artists.

Follow Chris on Twitter/Instagram - @chrisudoeyop